Coaching — Vicky Li Horst Product Coaching

One-on-one Product Coaching

Personalized one-on-one coaching for product managers and leaders in highly regulated fields, such as biotech, life sciences, and financial services.

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Why coaching

You could get coaching from a boss, but ultimately they need to evaluate you. You could get coaching from peers, but you don't want to take too much time from them and you don't get great consistency. You could get coaching from mentors, but the focus is on what they've done and less on how you can develop the muscles. A product coach is solely here for you, helping you achieve goals that you couldn't previously achieve.

Who coaching is for

Coaching enables product leaders to grow themselves and build stronger teams.

Your team ships, but doesn't think strategically

Your team does a good job taking orders and delivering, but doesn't put much thinking or logic into strategic decision-making. You know they need to be more business- and output-oriented to be successful. Your team knows "move fast and break things", but given the industry you are in, this could be detrimental. They don't know how to actually apply product management best practices well.
You're leading product without a clear model to follow

You have deep domain knowledge, but it's your first time leading product, and stepping into a senior role raises the stakes. Priorities shift, stakeholders move slowly, and orgs struggle to communicate, but you are often the one dealing with the consequences. You want to build trust quickly, catch blind spots early, avoid common traps, and set a clear path for success.

Will my company pay for coaching?

Many of my clients get their coaching cost covered by their company partially or fully, either through an official program, or by asking their manager directly.

This can be as simple as "I want to make the biggest impact I can, and I think product coaching would help." Regardless of the outcome, this request reflects positively on you!

What this looks like

16 or 24 weekly sessions, direct email access, and up to 1 hour of work done by me between sessions.
We set clear and measurable goals. If your company is sponsoring coaching, these goals could be shared.
Using coaching and advising, I help you identify the true challenges and a path forward.
As a thought and accountability partner, I coach you to navigate your current challenges, and also build muscles for the future.
I share patterns I've seen across the board, so you make better decisions with higher confidence.
Practice key skills in a safe space with feedback.
Clarify the value you bring, identify gaps, and prioritize focus areas for your next phase of growth.

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What others say about my work

“After working with Vicky, I've gained the clarity and confidence to evaluate product opportunities, delegate effectively, and drive toward an exciting vision. She helped me strike the perfect balance of understanding 'The Why' without overthinking it, and apply product best practices in a way that truly works for my company.”

Eli Pollock, Chief Product Officer

“Because of Vicky, my team now knows what good looks like, and has the vocabulary to discuss it effectively. When we are making decisions, we can point to the best practices Vicky provided us with as well as excellent work already done by team members who have adopted Vicky's recommendations.”

Chris Popple, Executive Director of Digital Product Management

“Through 1-1 coaching with Vicky on identifying pain points, we identified an important gap on my team, and found a solution that both made the team more outcome-oriented and helped with my career development.”

Michelle Greig, Vice President

“Vicky was an instrumental resource in helping me implement and improve Agile practices within my team, and I truly cannot recommend her enough. As an additional testament to how valuable her coaching is, I received a promotion after applying what I learned from her.”

Maggie LeMaitre, Senior Project Coordinator

“Vicky is an excellent thought partner who can help you identify useful insights in a very short amount of time. She aims to meet you where you are so that your time together is as helpful and stress-free as possible.”

Jason Cerrato, Associate Director

“Vicky is friendly, easy to talk to, and invested in my personal development. She provides both product and career insights and has helped me find concrete steps towards my goals.”

Katherine Chao, Product Manager

“Vicky's prioritization framework helped A TON… Because of the framework, now we look at features in a new way.”

Brad McClure, Executive Director

“Vicky is an incredible PM and she was amazing to work with. She always makes decisions on how to proceed with attention to both user value and the team's capacity. Product Management is hard, but Vicky makes it look easy.”

Kendra West, Agile Coach

“Vicky is an excellent communicator, has proven strategic judgment, and is great to work with. My team's product grew immensely under her leadership. Monthly users increased roughly 450%, to 10k per month. That's remarkable growth, particularly for a domain-specific scientific research product. And we're still growing—she set us up for success.”

Eric Weitz, Senior Software Engineer

One-on-one Product Coaching

Why coaching

Who coaching is for

Your team ships, but doesn't think strategically

You're leading product without a clear model to follow

Will my company pay for coaching?

What this looks like

What others say about my work

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